One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

The masses of marketers in a top home based business are completely doing it wrong. Everybody on the internet is yelling how successful they are with their online home based business. Is is easy to know who is true and who is a lie? Can you really trust the income claims and money videos? A small percentage are truthful.A question that newbies to online marketing ask is how to be unique in this business. It really to a long time for this me to comprehend this. June 2008 I was were you are now. As a newbie I was overly anxious, lost, and distressed.All that changed for me when I came across a special select group of entrepreneurs that taught me the right way to market a top home based business. Since then I’ve developed this checklist to keep me on the right track. If you want to know the best way to market a top home based business then do what I learned because it absolutely works.1. Stay committed to building your business UNTIL…
There are too many distractions on the net. Every email, every web page you go to is offering THE NEXT BEST THING. You can never be successful chasing two rabbits so stay committed with where you are UNTIL (In other words don’t give up, don’t even have a time frame that you will give yourself.) Commit yourself to win despite the trials.2. Market Dreams To People
Contrary to popular belief money is not what gets most people in this industry. Living life on their terms is what’s really driving people. They want to: stay in bed with their spouse during the weekdays, be at all their kids games, fly across the country to see their parents because they can, be at home at night with the family instead of at work, and to be able to tell their kids/spouse yes you can get that money is not an issue. Those instances and more are pushing people to get out of a job and live a life by design. Make sure you use emotional lifestyle changing statements when marketing.3. Teach Internet Marketing Skills To People
I can’t tell you how many internet home based businesses completely get this wrong. I and other top marketers understand that if you can empower someone with skill set of marketing online, then they can write their own check. PERIOD. Be smart and learn from the ones that are getting results. In this constantly changing environment not all companies are on top of what’s new. Heck most don’t even have access to all the top internet marketing trainers.4. Be The 3% Leader Others Deserve
I can’t stress enough this formula Be Do Have. First BE the 3% leader others deserve, then DO what 3% leaders do, then you will HAVE what 3% leaders have. Great top home based business owners understand that if they master being a leader then the rest will follow. Give people what they deserve which is your best.

Do easy home based business opportunities really exist? This is a tough question to answer because what might be easy to some, could be harder for others. Now, there are home business opportunities out there that are easier than others, but the main difference between one that’s easy and one that’s not so easy comes down to 3 key elements. Let’s talk about these 3 key elements…3 Key Elements For An Easy Home Based Business#1 – Your Attitude – You are the first key element. How bad to you want success? How hard are you willing to work on building a successful home business? Every business requires some sort of effort and the bigger your desire to be successful is, the easier it’s going to be. If you start a home business with the attitude that you are going to take action and do what it takes to be successful, it will be easier because it’s going to be fun, and you are approaching it with a positive attitude.When people start a home business with the attitude of “This probably isn’t going to work for me.” then it’s not. Your attitude is the first most important element in any home based business.#2 – Training and Support – There is a lot to learn when starting a home business and the more training and support that is available to you, the easier it will be. A lot of people fail in this industry because when they get started, they are left to figure everything out on their own. Now, this doesn’t mean you can’t be successful, but if you don’t have any guidance on what to do and how to do it, it’s going to take a lot longer and be very frustrating. If you are looking for an easy home based business, you need to find an opportunity that offers to take you by the hand and provide you with step by step training and guidance every step of the way.#3 – A Marketing System To Plug Into – Another aspect of a successful home based business is being able to market effectively, generate a steady stream of leads, and be able to turn those leads into sales. Some opportunities will provide you with one of two of these things, but you will be left to figure the rest out on your own. An easy home based business is one that will provide you with a complete marketing system that you can plug into that does all of this for you.So is there such a thing as an easy home based business? Well, while success doesn’t come at the push of a button, if you have these 3 key elements, building a successful home based business can actually be quite easy.